seriously i wish people understood that queerbaiting has almost nothing to do with the actual content of a story. two men can gaze soulfully into each other’s eyes for 45 minutes straight and then at the end be like “oh yes my good pal friend no homo” and its still not anything more than homoerotic and kind of stupid writing.

queerbaiting is a marketing technique to get gay people to buy a ticket. it’s hemming and hawing whenever someone asks about subtext, giving long answers that don’t mean anything to sort of imply “maybe you just need to wait and find out. ;)” it’s interviews where the actors talk about how much they love that particular relationship, and they think they will ~surprise~ you with how it turns out. it’s every single trailer showing these two people almost kissing, even as the creators talk about how offended they are that anyone would think it’s gay.  it’s disney’s 65th First Gay Character that they sort of imply might actually be a main character this time but is yet another nameless asshole. it’s evil, because it’s completely deliberately misrepresenting the actual media just to make a buck.